Some times problems you face when designing can lead to the development of new products. so thought I would share... (basically it's me talking to myself ;-)
So here I am with tonnes of wood type which is too big to use on standard size greeting cards! One solution is to overlap the letters like my Marvellous MUM or Fab Dad cards but this still has his limits. I also think what a waste of valuable printing space is a standard folded card and what do people do with them afterwards, throw them, stick them in a keepsake box they are quite small to frame?
The solution to print a large post card that can be framed!
So I've come up with the name POSTER CARD a play on the word Post Card but unlike a post card this will have an envelope but you will still write on the back. Also it's the maximum size of that you can send as a letter in the UK to keep postage costs down but will fit a standard 8" x 6" photo frame.
I then hit the problem that when packaged you can't see my branding as you can with a folded card. Solution for the time being was to insert a small label.
I can't decide whether it needs some more info on the back of the card or not? What do you think, will people that receive it need telling that it can be framed?
I did think about having lines on the back for writing a message but decided people could be more creative without!
I also thought about instead of the label I could print the envelopes which solves the problem of having to have a label and also informs the recipient too! BUT it doesn't haven't all the other info on like how it's made, my logo etc. which people like to know! Will be way to crowed with all that on but it does save paper printing on the envelope...
So still work in progress and your thoughts as usual will be very much appreciated! You may think I'm being far too finicky but from past experience people like the little details and plus some people are just plane daft! ;-)