YCN BRIEF 2011 WHYTE & MACKAY,
Create a compelling campaign that resonates, builds awareness and encourages trial of Glayva among a new younger audience in the UK. Primary target audience – Males and Females aged 25-35, relatively affluent (ABC1).
My entry for the YCN student awards, lots of fun playing with words. I was amazed at how many real recipes I found with Glayva and of course I made the cocktails, had to do a tatse test ;D I also got the funniest looks from the guy behind the fish counter when I asked to photograph his fish!
Click the images if you care to have a read...